A good salesperson may think the hard work is in the middle of a deal. They believe the end is easy, which means you can finally relax. Great salespeople know that this is not the truth! Yes, you’ve done a lot of the heavy lifting, but you haven’t crossed the finish line. Just because you’re almost to the end doesn’t mean you can slack off. Here is how you should end a dealership service call.
A Proper Closing
It’s always important to have a strong ending, but it’s critical for service calls especially. How do you do this? You’ll begin the ending and explain the process the customer will follow before you hang it up.
If you end the call without a proper closing, it can be hard to get the customer back. Don’t miss out on giving all the details. To ensure this, tell them exactly what to expect when they get to the dealership. This may seem like common sense to you, but it’ll make them feel less intimidated.
Remember, the point is to provide details now so they aren’t confused and left wondering when they get there! Where will they park? Are they going to pull up to the garage? Will they pull in? It’s an easy way to leave the customer happy with a stress-free experience without transferring that stress onto you.
The More Detail, The Better
We cannot stress this enough: There is no such thing as too much detail. Two things you will not forget are giving the customer landmark directions and getting their contact information!
Has this customer never been to your dealership? If so, make sure you ask them to spell their last last name and then their first name properly.
And don’t stop there! You can also make it easier for you by asking how you can best contact them during the day. This is a piece of information that you’ll want to ask everyone for!
Already been to the dealership? Ask anyway! As time goes on, things change, and you don’t want dated contact information to be the reason you miss out on a deal.
Once you confirm that the date in your system is up to date, you’ll also confirm the best time of day to reach them! There’s no such thing as useless information in sales. These precautions will make your life easy as pie when you contact the customer!
Go the Extra Step
If you want to go a step further? You can always look at the customer’s record and see if they have an email address. If they do, follow the same steps as before, and make sure it’s up to date!
Is there no email available? Ask them for one! It’s as easy as saying, “Where would be the best place to email you? At home or work?”
And just like that, you’re in the home stretch! Before ending the call, you’re going to thank the customer for scheduling the appointment and reconfirm your appointment one last time!
And just like that, you’ve officially crossed the finish line. You’ll be known as the “Call Closing Connoisseur” soon!
