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Resource Center

Explore dealership resources that will help you improve sales, capture customer info, and set more appointments. Check out free articles, scripts, videos, and training resources as our gift to you for visiting.

What is mystery shopping? For those not familiar, it is a form of customer service evaluation where a trained, prepped agent poses as a customer.

The Illusion of Choice: Why Too Many Options Lead Nowhere in Auto Sales Picture yourself excitedly browsing a car dealership’s website and

Imagine the anticipation of a customer eagerly awaiting a response after inquiring about their dream truck. The clock ticks, the excitement builds,

Mystery shopping companies are powerful customer service consultants that evaluate your team’s phone skills by simulating real on-the-job interactions.

Michael Speigl knew his dealerships needed an edge—that’s why he built the best BDC in Michigan, put Keryn Flanary in charge, and brought in Phone Ninjas.

Financing at the dealership offers many benefits for the customer, from negotiation flexibility to convenience. Car sales training should emphasize these advantages.

Automotive sales training is one of the most important areas an owner can focus on to increase revenues and deliver high-quality customer service.

It’s not enough to just call customers—you’ve got to invite them in ways that make it extremely likely they’ll show up for scheduled car sales appointments.

Training a BDC representative is crucial for maximizing your overall customer service quality as well as getting a good ROI on expensive training.

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