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Explore dealership resources that will help you improve sales, capture customer info, and set more appointments. Check out free articles, scripts, videos, and training resources as our gift to you for visiting.

Morale is everything at a dealership, and finding activities that boost sales team motivation is one of the most important priorities for any GM or owner.

In the world of car shopping, a common frustration has emerged among prospects: dealerships that can’t be bothered to answer your questions

Every dealership invests in training, but do those dollars you’re spending make sense? Here’s how to improve sales performance with strategies that work.

A phone mystery shopper is just what your sales team needs to polish their skills. We’ll show you exactly how they’ll help your dealership succeed.

When I recently set out to purchase a new car, I was starkly reminded of the vast chasm between the ease of

When KPIs are trending below targeted ranges, a mystery shopper is just what the doctor ordered to right the ship quickly with a minimum of fuss.

Are we still pretending that “unlock the [dealer name] price” is a treasure trove hidden on a dealership website? It’s 2024, and

The days of selling at or above MSRP are numbered. What once seemed like an industry standard is now as antiquated as

What is mystery shopping? For those not familiar, it is a form of customer service evaluation where a trained, prepped agent poses as a customer.

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