Between new hires and veteran reps, there’s a whole range of amazing experience, skill, and talent on your team—and they all have to work together at their best to win. Fresh team members often need a lot of support as they gain experience. Long-service employees are at their best working without a net, but they benefit from training on new trends and sales strategies.
This creates a real dilemma when it comes to training your people. Many programs are out-of-the-box answers that are too in-depth for green employees and a waste of time for senior sales staff. You could choose multiple options, but this is inefficient and not budget-friendly. So how do you maximize employee learning while keeping your training investment sensible?
The answer is simple: choose a training partner who offers a highly flexible approach, backed by experienced staff who use efficient, active coaching to tailor training for every employee. How do we know? Because at Phone Ninjas, we’re dealership training experts.
Develop and Supplement Sales Fundamentals
No meaningful training can get off the ground unless all team members have the basics in place. While most employees will have at least some of the necessary knowledge already, few will have it all—especially when you throw modern sales strategies into the mix.
Phone Ninjas addresses this need with an initial training session that covers best practices for key concepts like appointment setting that translate directly to more sales and bigger commissions. That way, we can teach your less-experienced employees what they need to know while your veterans can get on the same page with terminology, new concepts, and refining their overall approach.
Of course, we don’t expect everyone to learn everything instantly—that’s why we’ve designed our program to coach your team over time after the initial training. Everyone will retain different things, and this establishes a good baseline for rapid-fire individual training sessions.
Long-Term Investment Advantages
It’s been shown over and over that people learning any new skill will forget half of what they learned in an hour, and as much as 90% by the end of the day. This is why one-and-done, jetsetting trainers are almost never the ideal option.
Repeated touches on important content over time is the key to overcoming this forgetting curve. Phone Ninjas leans into this insight by committing up front to weekly, one-on-one coaching sessions with each employee. Not only do we emphasize key phone skills that are tied to your KPIs and their paychecks, but we also utilize actual sales calls to highlight training points.
Let’s go over a few details of our program below:
Individualized Approach
Studies have shown that coaching is one of the most effective ways of transmitting detailed information—and a big reason big-box sales training programs don’t deliver the ROI your dealership needs. Phone Ninja’s individualized training focuses on short, specific points that we develop with repetition and review.
The other major focus of our training approach is keeping learning manageable by focusing on bite-sized pieces of information one at a time, so your people have the chance to work with the new information and build durable skills.
Meet Each Employee at Their Current Level
Our coaches are specifically trained to utilize a flexible training approach that takes into account each learner’s:
- Current knowledge level
- Different learning styles
- Cultural background
- Natural talents
- Personal challenges
Only by tailoring the coaching sessions to address all aspects of a salesperson’s background and personality can we train your people quickly and thoroughly. It’s the only way to generate the maximum ROI for your training budget.
Areas of Training
We begin by certifying and training the fundamental concepts of sales, all of which are designed to help your team members master our highly effective (and free!) sales scripts:
- Inbound calls
- Outbound calls
- Receptionist training
- Script memorization
- Personalizing delivery
- Insights to help keep sales presentations fresh
Although this is where some training partners end their work, we’re just getting started. In the next phase of training, our coaches personally guide your team members through different topics and levels of complexity and difficulty in their weekly meetings until they’re ready to handle anything a customer can throw at them, such as:
- Qualifying customers
- Overcoming objections
- Working with angry or difficult customers to achieve a positive outcome
- Bringing in customers for sales appointments
- BDC training
- Service training
- Situational scenarios
Following Up Afterwards
Classroom knowledge is great, but of little value if it doesn’t translate to real-world skills.
Phone Ninjas checks your team’s new skills in the workplace with our mystery shopping team. They know our training program inside and out and are ideally qualified to evaluate how far your people have come—and follow up with more supportive coaching, targeting identified areas of improvement.
Without on-the-job checkups, you can’t know for sure if your team’s new knowledge has translated to effective, practical sales skills.
Get Started Today!
Identifying the perfect training program for your staff is critical if you want to keep your business growing. There are many out there to choose from, but it’s been proven over and over that personalized, individual coaching is a key differentiator in successful training outcomes.
Phone Ninjas has a great track record of improving our clients’ team skills, customer service, and bottom line. Our training program has been designed top to bottom with flexibility and carefully tailored instruction in mind so all employees make optimum progress.
Reach out today to set up a free demo and two mystery shops to see how Phone Ninjas can take your team to the next level!
