Motorcycle Sales Training Videos: Strengthen Your Sales Team

There are many different kinds of training programs out there for motorcycle dealerships, but not all of them are cost-effective and deliver actionable advice. Videos can be great training tools, and when you pick the right content from industry experts, they are a solid foundation for keeping your sales strategy on point. 

Of course, not all videos are worth your time and money, and there’s a lot of mediocre sales advice and generic info to weed through when you’re getting started. With so many different types of motorcycle sales training videos available, how do you find a series that’s short, effective, and memorable?

Fortunately, we’ve got tons of experience in this field, and we know exactly which tools will fit the needs of your dealership—and what to avoid!

How to Use Videos

In any program, videos should be leveraged to deliver new information quickly. This type of motorcycle sales training strategy can be an excellent initial instructional component of the overall training regimen. 

You might ask, “If they’re so great, why not use them as my entire training course?” That’s a fair question. This outlook fails to take into account that research has conclusively established that ongoing, interpersonal training is indispensable for long-term skill retention. Videos deliver information, but teachers and coaches help your team master what they’ve learned and translate it into dollar signs. 

Best Structure for Video Learning

You’ve probably noticed that some videos stick and others make your sales team cringe. There are several reasons that happens and it’s not just about the paint job on the bikes. Listening to an hour of boring sales information without any breaks will kill a video’s effectiveness, and the content you pick needs to reflect the basic principles of any good training system. 

The best motorcycle sales training content features some or all of the following elements:

• Is broken up into short segments (around five minutes) that focus on single points or steps. This maximizes attention and allows for the next bullet point.
• Offers interactive group activities like group discussion, role-playing, Q&A, etc. These dramatically increase employee engagement rates and attention. 
• Provides good production value. Well-shot content is 39% more memorable.
• Matches the message to the presentation. For example, animation is an excellent way to visually demonstrate complex procedures, designs, and workflows in a way diagrams and written steps never can. Even animation as basic as captions can improve retention by 56%.
• Includes humor, which is excellent for engagement. It’s a great icebreaker that also teaches in a subtle, non-confrontational way. One of our favorites is this example of a hopeless and very real sales call. Team members relax and laugh, but also see small ways in which they’ve done things like this. 
• Uses whiteboard demonstrations,  which are shown to boost engagement and retention when used in videos.

At the end of the day, you know your team best. Choosing motorcycle sales training videos with the elements above will give you a good barometer of what’s likely to resonate with your people and maximize your investment. 

Examples of Great Video Content

It’s one thing to talk about what makes a great video, but seeing effective content in action speaks for itself. We’ve curated a few first-class examples you can use with your team or reference as a standard of excellence for your future choices. 

Overcoming Objections

In this series, industry expert Nicole Marcellino delivers solid training points for this difficult sales moment using proven techniques for great video content. They utilize short segments, breaks for interactive team exercises, no podiums or pointers, changing perspectives to keep things fresh, colorful visuals, and informative popups that reinforce the spoken message.

• Base Price Technique
• Best Price Technique (New)
• Best Price Technique (Used)
• Finance Rates Technique
• Financially Challenged Technique
• How Much Down Technique
• Mileage Technique
• No Information Technique
• Tentative Appointment Technique
• Trade Technique

Outbound Sales Calls

When your team reaches out to leads, they need a solid road map that helps them close while delivering consistent customer service and messaging. Here’s Nicole’s great motorcycle sales training video series on this aspect of the closing process. Note how the animated components maintain interest and offer visual learners a lot to sink their teeth into:

• Be Prepared
• Confirmation
• Authorization
• Introduction
• Reason for Calling
• Talk About the Opportunity
• Advantages of Buying Now
• Ask for the Appointment
• Driving Towards Closure
• Plan for the Future

Follow Up Videos With Intensive, One-on-One Coaching

This is the only way to truly leverage the information videos convey, allowing employees to master everything so their workplace presentation is seamless, uniform, and natural. The statistics prove videos aren’t enough, as the following elements are all critical to long-term retention:

• Repetition over time
• Active learning in the workplace
• Personalized learning
• Breaks in the learning process to absorb

The value of motorcycle sales videos as part of your overall training strategy is that they allow you to save on bringing in a consultant for the delivery phase. By seeing what sticks and what doesn’t, you’ll be able to use your training partner effectively by concentrating only on the aspects that are challenging or weren’t retained. 

Get Great Motorcycle Sales Videos and Coaching

At Phone Ninjas, we’ve made producing effective videos a cornerstone of our training philosophy, and we support our content with a coaching strategy that fits your business.

And because we want you to see what great videos should look like for yourself, we’ve made many of our training videos and phone scripts available for free. Of course, these are just the starting point of what we can deliver for your business: our Phone Ninjas back up these valuable tools with a personalized program for your team members in one-on-one weekly sessions where we use examples from their actual sales calls to hone their skills. 

This real-world model vastly increases success rates and also helps your team members tailor their skills to the vibe of your local community. As a result, our clients routinely see in-person appointment rates from phone and internet contacts skyrocket from the industry average of 20% all the way up to 60%+ for extremely motivated dealerships. Don’t just take our word for it—hear what our clients have to say.

Reach out today so we can give you a demo of our program and set up two free mystery shops Find out what a great motorcycle sales training video program backed up with expert coaching can do for your bottom line.