As a savvy owner who’s looking to get the most out of your team, you’ve started looking into sales coaching for dealerships and what it can do for your bottom line. A huge survey of business owners reports up to a 778% ROI on employee training, indicating that colleagues and competitors alike agree that sales coaching is a cost-effective tool to enhance your business’s bottom line.
But there are hundreds of different training programs out there. Some are one-and-done, and others are a big-time commitment you can’t afford to make. What is the best possible choice for your team?
Here at Phone Ninjas, we’ve combined our decades of experience coaching auto staff with the latest research-based coaching strategies to make your training investment work as hard as you do. Our sales coaching for dealerships program emphasizes weekly, long-term coaching on our proven sales scripts so your team members can show the very best they have to offer.
Phone Ninjas’ Proven System
Our four-point program emphasizes proven fundamentals to learning that research and experience shows are critical to building durable skills that stand the test of time.
1. Knowledge: Knowing What to Say
If your dealership has no solid training program in place, your employees have to rely on their own talents, experience, and intuition. In effect, they end up improvising their sales pitch.
Not only does this seriously compromise your overall message and brand image, but it also hurts sales as well. Sales scripts work when they are combined with efficient coaching for your team. Phone Ninjas has a few ways to teach your people the basic knowledge they need to start selling like a superstar:
- Mike Hoyser, our VP of Training, personally leads the initial training session with your team. He can work in person or virtually, depending on your needs.
- We put the knowledge in front of your team every single day—our sales scripts are the foundation of our system that puts a field-tested playbook in every employee’s hands for every single customer interaction.
2. Skill: Knowing When to Say It
Many training partners stop with imparting knowledge, leaving after the training session and failing to follow up to ensure you’re getting the benefits of their work.
The reality is,, sales scripts are never a “one size fits all” kind of tool. The best scripts branch out to give employees a roadmap to handle any situation and require practice and experience to fully master. Phone Ninjas covers this aspect of sales coaching for dealerships as follows:
- Our coaches meet regularly with each team member individually in a one-on-one coaching session. We examine real calls your staff have taken recently so we can coach them on the details that lead to better performance. Research shows these periodic, personalized engagement sessions are essential to great learning.
- Salespeople are most effective when they sound natural, like themselves. Customers can spot an act a mile away, so our coaches work with your team members to tweak scripts and delivery to allow each employee to shine. This part of our program contributes to the 70% average increase in individual productivity from coaching.
3. Consistency: Form Positive Habits
Consistency is another benefit from the active coaching component of our sales coaching for dealerships. The time it takes for new habits to become established varies widely from person to person (another reason one-on-one coaching is so critical!), taking anywhere from eighteen to 254 days, with a new habit taking an average of sixty-six.
Our weekly coaching sessions foster the new skills and behaviors we’re teaching in ways that stay on your team’s mind week in and week out. This allows your team to steadily internalize their new knowledge and skills over time, so they become second nature.
4. Confidence: Belief in Yourself
Confidence sells, but it can be nerve-wracking working on new skills in front of customers, often with the boss eager to see their training investment paying off.
Confident employees are faster and more effective learners, so we’ve specifically designed our sales coaching for dealerships to create a constructive and supportive learning environment where employees working with new skills feel safe and empowered to make mistakes as they learn. After all, mistakes are just data points to learn from!
And we bring more than just a pie-in-the-sky story of confidence helping sales. Your sales team will see customer appointments from phone contacts double, even triple, from the work we do with your support staff. This new flow of customers comes with better data to arm your salespeople with all the information they need to find great, personalized solutions for each customer’s needs.
From initial training to coaching, to mystery-shop follow-up with supplementary re-training, our people help your team members to feel secure as they learn new things.
Get Started Today!
Phone Ninjas’ proven system targets every aspect of the learning process with field-tested strategies that translate to higher appointment rates and higher sales numbers. Our supportive, personalized instruction and coaching put your people in the best possible position to learn quickly and thoroughly. Everything we do is designed to bring out the best in everyone, adapting our tools to each person’s unique and amazing gifts.
And while other agencies lock you into long-term contracts, we’re so confident in our system we always work on a rolling month-to-month contract that gives owners peace of mind.
Reach out today so we can discuss how our sales coaching for dealerships can turbocharge your team’s skills and bottom line!
