Training is the foundation for a business’s success. Why settle for mediocrity when you can
strive for greatness? Finding ways to step up your game can be difficult, but ongoing coaching
makes the process seem effortless.
What does practical coaching look like? What are the critical components needed to produce
maximum results?
Team Training
Training your team seems like the obvious answer when looking for ways to improve, but
knowing what type will benefit your team can be confusing. Training doesn’t have to be only at
the beginning of a career. Many often benefit from recurring training to gain and retain important
information. This is why the British often refer to “football practice” as “training.”
Looking at it as an easy way to benefit your team in the future already puts you a step ahead.
As for knowing how to train and what to train, that’s where a training partner comes in!
Through active coaching, your team will receive constant feedback from specialists’
observations. This insight is invaluable as it provides consistent insight into their actual
interactions that will apply to other real-world scenarios.
The Benefit of Real-World Coaching
Only so much training can be done before you have to be thrown into the problems of the real
world. When real-world issues arise, there are two ways to handle them. You either learn to
think on your feet and succeed, or you miss the mark completely. In life, there’s often no in-
between…
With real-world coaching, the options are limitless. You no longer have to fear the industry’s
challenges because you’re prepared. Real-world coaching ensures the following:
- Any new “issue” (opportunity) will be made into a coachable moment
- Team members are constantly aware of new updates
- With increased skills, opportunities multiply
Know the Script, No Opportunities Missed
The last puzzle piece is having a readily available and functional script. Some may think a script
can seem restrictive, but that’s not the case when it’s used as a tool to build and maintain
excellence.
The script aims to make each interaction experience more enjoyable for both parties. Having a
solid script in place would do this by:
- Creating a distinct purpose for interactions. Today’s new currency is time, and no one
wants their time wasted on worthless chatter. A script eliminates that trivial part of the
conversation and leads directly to critical information. - Providing a backup plan for less comfortable team members. Not everyone naturally
feels comfortable speaking to people. Without a script, this can have a harmful impact on
interactions. However, a script would allow these team members to fall back on
something in times of need, helping them improve their effectiveness in the process. - Improves conversational skills. While people are getting comfortable with the script, their
conversational skills are being improved without a second thought. Before they realize it,
they’ll develop their monologue that will be just as efficient as the script they started
with. - Directly relating to real-world scenarios. The beauty of a script is that it applies to real
scenarios that team members will encounter. It’s not only applicable to build comfort, but
it’s also beneficial when you encounter specific scenarios. - Improving customer experience overall. Scripts lead to improved team members. These
people get people “in the door,” so you want them to be confident in their work. Part of
that is the resources they’re given being beneficial to them in the long run. Scripts do
precisely that by improving the skills that lead to appointments being made.
Accountability
All of these are incentives to hold your team members accountable for improving. Accountability
is the first step to improvement. With constant, beneficial training, your business will achieve
excellence.
As the COO | Partner of Phone Ninjas, Chris delivers leadership, coaching, and mentorship to 55 team members providing software sales and phone skills coaching. He fosters powerful partnerships and collaborations with leaders across various business sectors, establishing expectations, communicating vision, and escalating performance to maximize productivity and effectiveness.
Chris is an innovation-driven business executive with over 25 years of experience delivering leadership to teams of up to 75 overseeing development, launch, and sale of website lead acquisition, reconditioning process software systems, and technology that support automotive dealerships across the U.S., Canada, and Europe.
